Packaging is one of the most integral parts of your brand.
It is your 24/7 salesperson that advocates for your product, so nailing your packaging design is crucial. It’s also not a set-it-and-forget-it feature only to be addressed when your packaging stops hitting the mark. Instead, your packaging should continually evolve over time to suit the changing and hopefully growing needs of your brand.
Here are some key milestones along the lifecycle of your brand when you should be evaluating … Continue reading