Increasing sales through strategic branding for the alcohol beverage category.
Whether you plan on launching just one product or dozens, considering your company’s strategy for brand architecture and how it will evolve over time is a critical first step to ensure your brand’s success and ultimately, its strength in the market.
The “Branded House vs. House of Brands” … Continue reading
Rule #1: Remember, you are in the business of selling, more than you are in the business of producing.
Many a passionate producer has failed in thinking that the exceptional quality of their product alone would trump a well thought-out marketing strategy. In fact, your ability to influence consumer trial and cultivate brand loyalty are in … Continue reading
Often the most widely seen face of your brand, your website has to leave a good impression. As Director of Product Marketing for HubSpot Meghan Keaney Anderson points out in her article for Inc., companies retool their sites on average every 18-24 months. While the ever-changing online environment can make for new and unique challenges, these tips will help you prepare for your redesign with … Continue reading
Wineries and distilleries alike are showing their support for the environment by employing sustainable practices when it comes to their packaging. As consumers become more environmentally conscious, advances in sustainable materials and technologies are providing plenty of options for producers to “go green”.
While glass bottles have always been the gold standard for wine packaging, more recently, some cost sensitive and earth conscious … Continue reading
Ensuring your brand is legally protected is crucial if you’re going to compete in the ever-crowding alcohol beverage market. When it comes to developing your logo, package design, and other intellectual property, it’s important to know the difference between Copyright and Trademark so that you know what to protect, and how. Failing to ensure … Continue reading
Typical Hierarchy
In very general terms a typical label hierarchy from most prominent to the least prominent is as follows:
Every time a prospect reaches out to my agency with an RFP, one of the first questions we ask is “What’s your budget?”. Some prospects are hesitant to share this information fearing agencies will just write their proposals to maximize their budget, … Continue reading
At the onset of every project I walk my clients through a comprehensive creative brief before beginning design. A good portion of this brief is devoted to analyzing and visualizing the market positioning goals of the brand so that we can develop a design solution that is not only aesthetically beautiful, but appropriately positioned … Continue reading
You’ve finally done it, congratulations! You have created your product, developed your brand identity and packaging and now you are ready to get your finished labor of love into the hands (and mouths) of your consumers. While it may seem like the bulk of your work is behind you, you still have some big decisions to make with how your brand will be put into … Continue reading
Though the popularity (and legality) of direct to consumer sales is growing, the “bread and butter” sales channel for alcohol beverages is the 3-Tier system. Finding the right distributor for you is crucial to your brand’s success. Distributors come in all shapes and sizes but here are the 3 of the most common:
Top Supplier Distributor
These distributors often have a leading market share in particular state or region … Continue reading
