Agency Selection Archives - Drink With Your Eyes®

Alcohol Beverage Branding: What’s your Budget?

June 4, 2015 by David Schuemann Leave a Comment

Sharing your alcohol branding budget with your creative agency up front will ensure a more efficient RFP process, an accurate proposal that addresses your specific needs and the beginning of a business relationship that is based on trust and transparency.

Every time a prospect reaches out to my agency with an RFP, one of the first questions we ask is, “What’s your budget?”. Some prospects are hesitant to share this information for fear of being “ripped of.” They are afraid … Continue reading

How to Choose the Best Creative Agency for your Alcohol Beverage Branding Project

February 3, 2015 by David Schuemann 1 Comment

Working with creative agencies can deliver fantastic results and provide you with a tangible return on your investment, but finding the right fit between your company, brand and an agency can be a daunting task.

To set you out on the path for success BEFORE your project even begins, you should take some important factors into consideration as you search for the right creative partner. A little bit of due diligence will pay off later by saving you the headaches … Continue reading

How to Write an Outstanding Creative Brief for Alcohol Beverage Branding

January 13, 2015 by David Schuemann Leave a Comment

A thorough creative brief is the secret to getting the most effective, targeted, high-quality work possible from your creative agency.

Why Write a Creative Brief?

It includes key contacts
It captures all background information and mindshare
It connects objectives with strategic sales initiatives
It outlines all deliverables
It includes budget and timelines
It defines your audience
It sets style, tone and creative parameters
It includes any brand guidelines
It outlines production parameters and limitations
It establishes ideal COGs (Packaging/Print)
It

Alcohol Beverage Branding: Professionals Never Seem Expensive Once You’ve Paid Amateurs

January 2, 2015 by David Schuemann Leave a Comment

Why bargains for design and branding services may not be such a great deal after all.

Over the past few years there have been an alarming number of stories from colleagues and clients alike that were burned by a “bargain” from a design firm or freelancer. Initially thinking they were getting a deal they later discovered their projects ended up costing them a small fortune in time and money and/or results that fell short of expectations. Here are a few … Continue reading