Sharing your alcohol branding budget with your creative agency up front will ensure a more efficient RFP process, an accurate proposal that addresses your specific needs and the beginning of a business relationship that is based on trust and transparency.
Every time a prospect reaches out to my agency with an RFP, one of the first questions we ask is, “What’s your budget?”. Some prospects are hesitant to share this information for fear of being “ripped of.” They are afraid … Continue reading