Production Archives - Drink With Your Eyes™

Today’s Supply Chain & Your Craft Spirits Brand

June 22, 2022 by David Schuemann Leave a Comment

If there was ever a time to consider lead times and logistics as they relate to your craft spirits brand, it is now.

Shipping delays. Supply chain complications. Widespread shortages. Freight costs have skyrocketed, and lead times have doubled or tripled. Raw material scarcities, labor shortages, natural disasters, wars, and enduring effects of the COVID era have impacted industries around the world, and in some cases, changed the landscape altogether. These upheavals have created huge financial and logistical barriers to … Continue reading

A Story of Two Roads Part 2 – The Facility-Driven Route

February 1, 2022 by David Schuemann Leave a Comment

This is the second article in a series that covers the road to market. In Part Two, we will cover what it takes to follow the more traditional road to market of developing your own distillery. This is by far the most expensive and time-intensive route, but it’s one that allows for the flexibility of creative expression and provides the artistic outlet and lifestyle of physically crafting your own product, which appeals to many distillers.

The Start-Up Costs
The answer … Continue reading

A Story of Two Roads Part 1 – Pros & Cons

August 12, 2021 by David Schuemann Leave a Comment

At the heart of choosing a path to market for a start-up distillery is how to best spend precious limited resources and whether it is better to build your own distillery or outsource your production.

Like many start-up businesses, the answer lies in your time and investment parameters: how quickly you would like to get to market, what your flexibility is to change course once launched and how to plan and support expansion.

This is the first article in a … Continue reading

The Canned Cocktail Revolution

June 29, 2021 by David Schuemann Leave a Comment

The ready-to-drink (RTD) category has transformed itself from cheap, sugary cocktails with inferior ingredients to a new premium space that is being driven by the craft spirits movement.

No longer relegated to the dusty bottom shelves of retail, these premium RTDs are setting a new bar for the category’s reputation by emphasizing craft and quality as much as convenience, and very well may be the new frontier of opportunity and cash flow for many craft spirits producers. According to IBIS … Continue reading

Branded House vs House of Brands for Alcohol Beverage Branding

June 19, 2017 by David Schuemann Leave a Comment

For many start-up alcohol companies the question of whether to build a Branded House vs. House of Brands is a critical one to answer for their company and brand’s future success.

Whether you plan on launching just one product or dozens, considering your company’s strategy for brand architecture and how it will evolve over time is a critical first step to ensure your brand’s success and ultimately, its strength in the market.

The Branded House vs. House of Brands comparison … Continue reading

Implementing an Innovative Design for Alcohol Beverage Branding

February 19, 2015 by David Schuemann Leave a Comment

4 packaging innovations and considerations brand owners should be aware of while implementing a new design.

Utilizing the latest packaging technologies and innovations is a great way to optimize your brand’s presence and win mindshare with consumers. Below are 4 great packaging innovations along with tips on how to implement them, sources and packaging examples where they can be used cost effectively.

Cast Metal, Pewter and Wood Labels

Labels are no longer relegated to paper alone. Now you can source … Continue reading

Alcohol Beverage Branding: Will Capsules Become a Thing of the Past?

February 2, 2015 by David Schuemann 4 Comments

Rising dry goods costs, new innovations and tamper-safe concerns may lead to the end of capsules as we know them.

Key phrase here – as we know them.

Capsules have long been thought as the finishing element on a bottle of alcohol, a secondary closure over a cork or other bottle closure that acts as the “crown” finishing touch on a bottle for wine and spirits – but a shift has been gaining momentum in recent years.

The 3 developments … Continue reading

Avoiding Production Nightmares in Alcohol Beverage Branding

December 16, 2014 by David Schuemann Leave a Comment

Save money, time, and headaches with some simple considerations.

You’ve spent months developing a new brand package and all that is left is to get it produced. Unfortunately, there is no easy button…There are, however, several easy things to consider that will ensure you new packaging is flawlessly produced and avoid production nightmares.

Bottle – Size Does Matter.

A label has to be applied to something… and most of the time it’s a bottle. If you are developing a custom … Continue reading