For many start-up alcohol companies the question of whether to build a “branded house” or a “house of brands” is a critical one to answer for their company and brand’s future success.
Whether you plan on launching just one product or dozens, considering your company’s strategy for brand architecture and how it will evolve over time is a critical first step to ensure your brand’s success and ultimately, its strength in the market.
The “Branded House vs. House of Brands” … Continue reading