Production Archives - Drink With Your Eyes™

The Canned Cocktail Revolution

June 29, 2021 by David Schuemann Leave a Comment

The ready-to-drink (RTD) category has transformed itself from cheap, sugary cocktails with inferior ingredients to a new premium space that is being driven by the craft spirits movement.

No longer relegated to the dusty bottom shelves of retail, these premium RTDs are setting a new bar for the category’s reputation by emphasizing craft and quality as much as convenience, and very well may be the new frontier of opportunity and cash flow for many craft spirits producers. According to IBIS … Continue reading

Branded House vs House of Brands for Alcohol Beverage Branding

June 19, 2017 by David Schuemann Leave a Comment

For many start-up alcohol companies the question of whether to build a Branded House vs. House of Brands is a critical one to answer for their company and brand’s future success.

Whether you plan on launching just one product or dozens, considering your company’s strategy for brand architecture and how it will evolve over time is a critical first step to ensure your brand’s success and ultimately, its strength in the market.

The Branded House vs. House of Brands comparison … Continue reading

Implementing an Innovative Design for Alcohol Beverage Branding

February 19, 2015 by David Schuemann Leave a Comment

4 packaging innovations and considerations brand owners should be aware of while implementing a new design.

Utilizing the latest packaging technologies and innovations is a great way to optimize your brand’s presence and win mindshare with consumers. Below are 4 great packaging innovations along with tips on how to implement them, sources and packaging examples where they can be used cost effectively.

Cast Metal, Pewter and Wood Labels

Labels are no longer relegated to paper alone. Now you can source … Continue reading

Alcohol Beverage Branding: Will Capsules Become a Thing of the Past?

February 2, 2015 by David Schuemann 4 Comments

Rising dry goods costs, new innovations and tamper-safe concerns may lead to the end of capsules as we know them.

Key phrase here – as we know them.

Capsules have long been thought as the finishing element on a bottle of alcohol, a secondary closure over a cork or other bottle closure that acts as the “crown” finishing touch on a bottle for wine and spirits – but a shift has been gaining momentum in recent years.

The 3 developments … Continue reading

Avoiding Production Nightmares in Alcohol Beverage Branding

December 16, 2014 by David Schuemann Leave a Comment

Save money, time, and headaches with some simple considerations.

You’ve spent months developing a new brand package and all that is left is to get it produced. Unfortunately, there is no easy button…There are, however, several easy things to consider that will ensure you new packaging is flawlessly produced and avoid production nightmares.

Bottle – Size Does Matter.

A label has to be applied to something… and most of the time it’s a bottle. If you are developing a custom … Continue reading