Hand Sanitizer & Your Craft Brand
If there was ever an opportunity to both support your local community and build brand awareness for your distillery, it is now.
With tasting rooms, restaurants, bars and many retail outlets shutdown over the past couple months due to Covid-19, many distilleries saw a freefall in sales. Once the legal hurdles were cleared, many distilleries quickly shifted to producing hand sanitizer instead of their high-quality, craft products. This shift in production not only answered the call of their country to … Continue reading
5 Trends in Craft Spirits Packaging
The craft spirits boom has flooded the market with thousands of new brands that have successfully carved out a niche for themselves by leveraging package designs that promise quality through evocative design and hand-crafted sensibilities.
Over the past few years, many trends in craft spirits packaging have emerged. Some work well, others may be played out and one may be gaining traction. There is no silver bullet, however, knowing the lay of the land is critical and worth considering when … Continue reading
Copyright vs. Trademark for Alcohol Beverage Branding
Navigating the legal waters of intellectual property can be tricky – here’s what you need to know when it comes to the two most common terms.
Ensuring your brand is legally protected is crucial if you’re going to compete in the ever-crowding alcohol beverage market. When it comes to developing your logo, package design, and other intellectual property, it’s important to know the difference between Copyright vs. Trademark so that you know what to protect, and how. Failing to ensure … Continue reading
The Dos and Don’ts of Label Hierarchy for Alcohol Beverage Branding
When consumers are choosing a wine, spirit or beer from the shelf or at a restaurant, they are influenced both by analytical and aesthetic cues provided by the packaging and its label hierarchy of information. Here’s what you need to know about this delicate balance to influence consumers to choose your product over your competitor’s.
Typical Hierarchy
In very general terms a typical label hierarchy from most prominent to the least prominent is as follows:
- Brand Name
- Product Type/Flavor (Gin,
