With so many moving parts leading up to launching a new brand, it’s easy to get overwhelmed by next steps, logistics, and costs.
The road to launching a new brand is a lot like riding a train: when everything is on track and running smoothly, your destination greets you with seamless speed and agility. When the train goes off the track or gets delayed, your journey can turn into a long and laborious trek, and in the worst cases result … Continue reading