Ensure your website redesign starts off on the right foot by following these key tips.
Often the most widely seen face of your brand, your website has to leave a good impression. As Director of Product Marketing for HubSpot Meghan Keaney Anderson points out in her article for Inc., companies retool their sites on average every 18-24 months. While the ever-changing online environment can make for new and unique challenges, these tips will help you prepare for your redesign with confidence.
KNOW YOUR CONTENT & YOUR AUDIENCE
Know what you want to say and who you want to say it to. This means you should know what your content is going to be before even beginning the redesign. Content will determine the structure and layout of your site, and it’s often overlooked at first. Getting this taken care of right off the bat allows you to both start off with a properly scoped project, and it means you’re already done with what is often the most difficult piece of the website redesign puzzle.
You can’t truly move forward with your content without also knowing your customers. As you’ve been thinking about your content, always consider what it is a visitor is looking for when they come to your site. Knowing the intent of your customers and how to quickly and easily get them what they’re looking for makes for a great user experience on the other end. Always think about how and when customers will interact with your site, which brings us to our next point.
Mobile is no longer on the rise, it’s taken over.* With the many variations in screen size out there today, any website redesign must include responsive design. eMarketer estimates that 37.5 Million people in the US alone will use a mobile devise as a point of sale. Your brand can’t afford to look bad on a small screen, and responsive design is the key to making sure your site maintains its beautiful design no matter the format.
KNOW THE WORKLOAD
No matter how great your website’s design looks on day one, if you have to commit hours upon hours to maintenance on the backend, chances are your redesign won’t last long. Know what goes into keeping your site up and running before moving forward with a platform or design. Automation, wherever possible, is your friend. When manual updates are required, and they will be, make sure you don’t break the site with a change in content or functionality.
INVEST IN YOUR SITE’S FUTURE
All of the above tips add up to one overarching idea: you need to truly invest in your websites redesign in order to get the most out of it. Your website is the only employee that works for you all day everyday. Make sure it’s taken care of. Spending more resources upfront with your website redesign will pay dividends in your brand’s future
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