Blog | Drink With Your Eyes®

The Pros and Cons of Custom Glass in Alcohol Beverage Branding

January 30, 2015 by David Schuemann Leave a Comment

Custom glass bottles can provide a unique look and provide large brand benefits, but brand owners must evaluate the pros and cons.

Everyone knows that your alcohol brand package has to work hard on the retail shelf and on the back bar to attract consumer attention. Custom bottles are a powerful way to achieve this end, especially when finished with complimenting packaging components.

But brand owners must fully consider the ramifications of committing to a custom bottle before … Continue reading

Why Color Matters for Alcohol Beverage Branding

January 25, 2015 by David Schuemann 1 Comment

Color in branding plays an integral role in reaching your consumer, driving engagement and boosting SALES.

Color, though one of the most obvious elements of your brand’s identity and packaging, is often one of the most overlooked, underleveraged and misunderstood. Below, I discuss how color can impact your branding and marketing efforts along with the three reasons to leverage color in your alcohol packaging.

3 Reasons to Leverage Color in Your Alcohol Packaging

Color Communicates Your Product’s Key Attributes

Since … Continue reading

Alcohol Beverage Branding – A Look at the American Wine Consumer

January 24, 2015 by David Schuemann Leave a Comment

Important insights in to how and why Americans buy wine today.

Sonoma State University conducts an annual survey on the American wine consumer. Their most recent research answers some elusive questions including: How do they choose a wine? Where do they purchase their wine? and do they leverage social media?

How American Consumers Decide To Purchase a Wine

Despite what many may assume, after considering price and varietal, consumers decide to purchase a wine largely on brand (74%) and rely … Continue reading

The Selling Power of Stories in Alcohol Beverage Branding

January 20, 2015 by David Schuemann Leave a Comment

Creating a narrative that engages your consumer and embraces their lifestyle will build brand loyalty and bolster your bottom line.

The power of stories in consumer engagement is undeniable, but often deciding how to develop your alcohol brand’s story presents a more difficult challenge. In the following article, I’ve outlined some keys to developing killer stories that will appeal to your consumer, grab their attention, and engage their imagination.

The goal of telling effective stories about your brand should … Continue reading

Leveraging Confirmation Bias in Alcohol Beverage Branding

January 18, 2015 by David Schuemann Leave a Comment

Whether we are aware of it or not, deeply rooted subconscious cultural assumptions often drive our purchase intent and reinforce our decision after purchase.

Confirmation bias is the tendency for people to favor information that confirms their preconceptions or hypotheses regardless of whether the information is true. As a result, people gather evidence and recall information from memory selectively, and interpret it in a biased way. The biases appear in particular for emotionally significant issues and for established beliefs.… Continue reading

« Previous Page
1
…
7
8
9
10
11
…
13
Next Page »