Blog | Drink With Your Eyes®

Revolutionary vs. Evolutionary Redesign for Alcohol Beverage Branding

February 16, 2015 by David Schuemann Leave a Comment

Published in the Fall 2019 issue of Artisan Spirits Magazine.

A great redesign can reinvigorate a brand, but it’s crucial to choose correctly between making a Revolutionary vs. Evolutionary redesign.

It’s a common belief that the motivation for a package design change is largely in the hands of the brand´s owners, but in actuality it’s the competition that compels the need for change.

The brand owners, however, must spend the time to diagnose their brand thoroughly in order to decide … Continue reading

How to Choose the Best Creative Agency for your Alcohol Beverage Branding Project

February 3, 2015 by David Schuemann 1 Comment

Working with creative agencies can deliver fantastic results and provide you with a tangible return on your investment, but finding the right fit between your company, brand and an agency can be a daunting task.

To set you out on the path for success BEFORE your project even begins, you should take some important factors into consideration as you search for the right creative partner. A little bit of due diligence will pay off later by saving you the headaches … Continue reading

Alcohol Beverage Branding: Will Capsules Become a Thing of the Past?

February 2, 2015 by David Schuemann 4 Comments

Rising dry goods costs, new innovations and tamper-safe concerns may lead to the end of capsules as we know them.

Key phrase here – as we know them.

Capsules have long been thought as the finishing element on a bottle of alcohol, a secondary closure over a cork or other bottle closure that acts as the “crown” finishing touch on a bottle for wine and spirits – but a shift has been gaining momentum in recent years.

The 3 developments … Continue reading

The 9 Attributes of Highly Successful Alcohol Beverage Brands

February 1, 2015 by David Schuemann 2 Comments

Like great entrepreneurs, effective leaders, and influential individuals, successful alcohol brands have a distinct set of traits that set them apart from the rest.

Competition for market share in the wine, beer, and spirits categories has never been fiercer, making it more important than ever to assess whether your brand has the qualities necessary for success.

The following are the most common qualities of successful alcohol beverage brands.

Consumer Knowledge
The most successful alcohol brands have a thorough knowledge of

The Pros and Cons of Custom Glass in Alcohol Beverage Branding

January 30, 2015 by David Schuemann Leave a Comment

Custom glass bottles can provide a unique look and provide large brand benefits, but brand owners must evaluate the pros and cons.

Everyone knows that your alcohol brand package has to work hard on the retail shelf and on the back bar to attract consumer attention. Custom bottles are a powerful way to achieve this end, especially when finished with complimenting packaging components.

But brand owners must fully consider the ramifications of committing to a custom bottle before … Continue reading

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