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Implementing an Innovative Design for Alcohol Beverage Branding

February 19, 2015 by David Schuemann Leave a Comment

4 packaging innovations and considerations brand owners should be aware of while implementing a new design.

Utilizing the latest packaging technologies and innovations is a great way to optimize your brand’s presence and win mindshare with consumers. Below are 4 great packaging innovations along with tips on how to implement them, sources and packaging examples where they can be used cost effectively.

Cast Metal, Pewter and Wood Labels

Labels are no longer relegated to paper alone. Now you can source … Continue reading

4 Ways Millennials are Changing Alcohol Beverage Branding

February 17, 2015 by David Schuemann 7 Comments

Check your pretense at the door – Millennials are taking the wine industry by storm, and it’s time for marketers to take note.

As Millennials come of legal drinking age they are consuming more wine than any other generation before them. This new demographic has brought a different type of demand to an industry that, up until now, has largely been driven by tradition. Not any more – from wine cocktails to alternative packaging, Millennials are changing the way we … Continue reading

Revolutionary vs. Evolutionary Redesign for Alcohol Beverage Branding

February 16, 2015 by David Schuemann Leave a Comment

A great redesign can reinvigorate a brand, but it’s crucial to choose correctly between making a Revolutionary vs. Evolutionary redesign.

It’s a common belief that the motivation for a package design change is largely in the hands of the brand´s owners, but in actuality it’s the competition that compels the need for change.

The brand owners, however, must spend the time to diagnose their brand thoroughly in order to decide whether to make a revolutionary vs. evolutionary redesign. This process … Continue reading

How to Choose the Best Creative Agency for your Alcohol Beverage Branding Project

February 3, 2015 by David Schuemann 1 Comment

Working with creative agencies can deliver fantastic results and provide you with a tangible return on your investment, but finding the right fit between your company, brand and an agency can be a daunting task.

To set you out on the path for success BEFORE your project even begins, you should take some important factors into consideration as you search for the right creative partner. A little bit of due diligence will pay off later by saving you the headaches … Continue reading

Alcohol Beverage Branding: Will Capsules Become a Thing of the Past?

February 2, 2015 by David Schuemann 4 Comments

Rising dry goods costs, new innovations and tamper-safe concerns may lead to the end of capsules as we know them.

Key phrase here – as we know them.

Capsules have long been thought as the finishing element on a bottle of alcohol, a secondary closure over a cork or other bottle closure that acts as the “crown” finishing touch on a bottle for wine and spirits – but a shift has been gaining momentum in recent years.

The 3 developments … Continue reading

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