Blog | Drink With Your Eyes®

Navigating the 3-Tier System for Alcohol Beverage Branding

April 15, 2015 by David Schuemann 2 Comments

How to choose the right distributor for your alcohol beverage brand.

Though the popularity (and legality) of direct to consumer sales is growing, the “bread and butter” sales channel for alcohol beverages is the 3-Tier system. Finding the right distributor for you is crucial to your brand’s success. Distributors come in all shapes and sizes but here are the 3 of the most common:

Top Supplier Distributor
These distributors often have a leading market share in particular state or region … Continue reading

The Importance of Marketing Materials in Alcohol Beverage Branding

February 23, 2015 by David Schuemann Leave a Comment

Well executed marketing materials such as brand sales sheets, tasting notes and shelf talkers will ensure that your brand is working hard for you in the market.

DON’T STOP…. You have completed so much hard work by establishing your brand story and your new package and now you are ready to introduce it to the world. Whether you are presenting to consumers directly, distributor teams or retail accounts, don’t enter the arena empty-handed.

4 Keys to Successful Marketing Materials

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Maximizing Your Winery Direct to Consumer Sales – Alcohol Beverage Branding

February 20, 2015 by David Schuemann Leave a Comment

How to leverage the Direct-to-Consumer sales channel to great success.

The Direct to Consumer sales channel, while relatively new for the wine sector, is gaining popularity as a way to maximize profits for brand owners by avoiding the challenges of the three tier system.As new legislation continues to take affect, this powerful new opportunity is sure to grow. While this new channel provides both direct contact and communication opportunities with the consumer, it is crucial to manage it correctly in … Continue reading

Implementing an Innovative Design for Alcohol Beverage Branding

February 19, 2015 by David Schuemann Leave a Comment

4 packaging innovations and considerations brand owners should be aware of while implementing a new design.

Utilizing the latest packaging technologies and innovations is a great way to optimize your brand’s presence and win mindshare with consumers. Below are 4 great packaging innovations along with tips on how to implement them, sources and packaging examples where they can be used cost effectively.

Cast Metal, Pewter and Wood Labels

Labels are no longer relegated to paper alone. Now you can source … Continue reading

4 Ways Millennials are Changing Alcohol Beverage Branding

February 17, 2015 by David Schuemann 7 Comments

Check your pretense at the door – Millennials are taking the wine industry by storm, and it’s time for marketers to take note.

As Millennials come of legal drinking age they are consuming more wine than any other generation before them. This new demographic has brought a different type of demand to an industry that, up until now, has largely been driven by tradition. Not any more – from wine cocktails to alternative packaging, Millennials are changing the way we … Continue reading

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