Blog | Drink With Your Eyes®

How to Write Market Positioning Statements for Alcohol Beverage Branding

May 27, 2015 by David Schuemann Leave a Comment

A good market positioning statement is crucial to successfully developing a new alcohol beverage brand or repositioning an existing one.

Before beginning a design project, I walk my clients through a comprehensive creative brief. A good portion of this brief is devoted to analyzing and visualizing the market positioning goals of the brand so that we can develop a design solution that is not only aesthetically beautiful, but appropriately positioned within the target market. Once you’ve developed your … Continue reading

Bringing Your Brand to Market for Alcohol Beverage Branding

April 30, 2015 by David Schuemann Leave a Comment

Considerations brand owners should be aware of when developing their brand launch and distribution strategy.

You’ve finally done it, congratulations! You have created your product, developed your brand identity and packaging and now you are ready to get your finished labor of love into the hands (and mouths) of your consumers by bringing your brand to market. While it may seem like the bulk of your work is behind you, you still have some big decisions to make with how … Continue reading

Navigating the 3-Tier System for Alcohol Beverage Branding

April 15, 2015 by David Schuemann 2 Comments

How to choose the right distributor for your alcohol beverage brand.

Though the popularity (and legality) of direct to consumer sales is growing, the “bread and butter” sales channel for alcohol beverages is the 3-Tier system. Finding the right distributor for you is crucial to your brand’s success. Distributors come in all shapes and sizes but here are the 3 of the most common:

Top Supplier Distributor
These distributors often have a leading market share in particular state or region … Continue reading

The Importance of Marketing Materials in Alcohol Beverage Branding

February 23, 2015 by David Schuemann Leave a Comment

Well executed marketing materials such as brand sales sheets, tasting notes and shelf talkers will ensure that your brand is working hard for you in the market.

DON’T STOP…. You have completed so much hard work by establishing your brand story and your new package and now you are ready to introduce it to the world. Whether you are presenting to consumers directly, distributor teams or retail accounts, don’t enter the arena empty-handed.

4 Keys to Successful Marketing Materials

Written

Maximizing Your Winery Direct to Consumer Sales – Alcohol Beverage Branding

February 20, 2015 by David Schuemann Leave a Comment

How to leverage the Direct-to-Consumer sales channel to great success.

The Direct to Consumer sales channel, while relatively new for the wine sector, is gaining popularity as a way to maximize profits for brand owners by avoiding the challenges of the three tier system.As new legislation continues to take affect, this powerful new opportunity is sure to grow. While this new channel provides both direct contact and communication opportunities with the consumer, it is crucial to manage it correctly in … Continue reading

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