Tiering Archives - Drink With Your Eyes®

Setting the Stage for Growth for
Sonoma Distilling Co.: A Case Study

January 3, 2024 by David Schuemann Leave a Comment

In 2020, Corning & Company made the decision to revamp the packaging for their line of whiskeys under the Sonoma Distilling Co. brand.

The brand had recently undergone a packaging redesign with another agency, however, as they grew into a larger-scale facility and expanded their product line to specialty products, the necessity for developing a flexible packaging system became clear. In addition, their brand wordmark was used inconsistently across the range of products. On some spirits the full “Sonoma Distilling … Continue reading

Your Brand & RTDs

July 19, 2023 by David Schuemann Leave a Comment

Does it make sense? Should you extend into RTDs? Here are some key considerations.

So, you’re looking to get into the ready-to-drink category, and you’re probably wondering where to begin. Maybe you have spirits aging in barrels and need to gain revenue while they mature. Maybe you’re ready to appeal to a different segment of the market. What should your design look like? Well, before you dive into branding, you will need to ask yourself a few more questions to … Continue reading

Branded House vs House of Brands for Alcohol Beverage Branding

June 19, 2017 by David Schuemann Leave a Comment

For many start-up alcohol companies the question of whether to build a Branded House vs. House of Brands is a critical one to answer for their company and brand’s future success.

Whether you plan on launching just one product or dozens, considering your company’s strategy for brand architecture and how it will evolve over time is a critical first step to ensure your brand’s success and ultimately, its strength in the market.

The Branded House vs. House of Brands comparison … Continue reading

The Importance of Proper Tiering in Alcohol Beverage Branding

January 9, 2015 by David Schuemann 2 Comments

Distinct pricing, clear hierarchy, product connection, and thoughtful planning are crucial for consumer engagement and vertical growth.

Proper tiering plays a powerful role in alcohol beverage branding. Designing the packaging appropriately for each price point, product type and quality level is crucial in order to avoid confusion amongst the various tiers. A properly designed system will help attract consumers seeking products at particular price points and provide a strong family look for your brand portfolio. If designed improperly, products in … Continue reading