Blog | Drink With Your Eyes®

Why Working with a Branding Expert Matters

April 26, 2023 by David Schuemann Leave a Comment

Published in the Winter 2023 issue of Artisan Spirits Magazine.

When new customers encounter your brand, they meet your packaging first — after all, we drink with our eyes.

You’ve spent so much time and money to start your brand and your heart and soul are in every sip. While it may be a bargain at first glance, hiring an amateur is risky and will likely cost you far more time, money, and lost sales in the long run. Experts … Continue reading

Bootstrapping Your Brand – What You Really Need to Have for Launch

September 30, 2022 by David Schuemann Leave a Comment

Published in the Fall 2022 issue of Artisan Spirits Magazine.

With so many moving parts leading up to launching a new brand, it’s easy to get overwhelmed by next steps, logistics, and costs.

The road to launching a new brand is a lot like riding a train: when everything is on track and running smoothly, your destination greets you with seamless speed and agility. When the train goes off the track or gets delayed, your journey can turn into a … Continue reading

Today’s Supply Chain & Your Craft Spirits Brand

June 22, 2022 by David Schuemann Leave a Comment

Published in the Summer 2022 of Artisan Spirits Magazine.

If there was ever a time to consider lead times and logistics as they relate to your craft spirits brand, it is now.

Shipping delays. Supply chain complications. Widespread shortages. Freight costs have skyrocketed, and lead times have doubled or tripled. Raw material scarcities, labor shortages, natural disasters, wars, and enduring effects of the COVID era have impacted industries around the world, and in some cases, changed the landscape altogether. These … Continue reading