Black labels were once assumed to be recessive and ominous, but today black is one of the hottest new colors in alcohol packaging.

Your packaging is, in many cases, the first experience the consumer has with your brand. Use of color can communicate volumes to your consumer before they ever pick up your product.

Black has been a standard in sectors like consumer electronics and automotive for years, but was considered taboo for the food and beverage categories. Previously thought … Continue reading

With the marketplace becoming increasingly crowded, learn how to make your packaging POP on shelf.

With the introduction of new products, package redesigns, and an abundance of general point of sale materials, the wine and liquor isle at your favorite market can be a tough place to compete for the consumer’s attention – all the more reason to make your packaging POP!

1. Ensure you are reaching your core consumer in the best way:

Take the time to do a little … Continue reading

Packaging is a crucial driver of initial trial, perception of quality and repurchase decisions.

The overwhelming number of choices in the marketplace makes choosing a wine, beer, spirit or any other product a difficult task. Exceptional packaging can be one of the keys to cutting through the noise and standing out from the crowd.

The three reasons exceptional packaging will benefit your brand:

1. Invites Trial

Numerous studies have been conducted to determine the extrinsic versus intrinsic factors that affect how … Continue reading