Millennials Archives - Drink With Your Eyes®

The Millennial Break Down

July 9, 2020 by David Schuemann Leave a Comment

According to the U.S. Census Bureau, Millennials are anyone born between 1981 and 1996. This massive segment of the population is now 83.1 million people or more than a quarter of the U.S. population and now larger than the baby boomer generation (75.4 million).

The youngest Millennials are in their early 20s, and the oldest are coming up on 40. Far from the assumed monolith of sameness, Millennials are instead comprised of an extremely diverse landscape of life stages, values … Continue reading

4 Ways Millennials are Changing Alcohol Beverage Branding

February 17, 2015 by David Schuemann 7 Comments

Check your pretense at the door – Millennials are taking the wine industry by storm, and it’s time for marketers to take note.

As Millennials come of legal drinking age they are consuming more wine than any other generation before them. This new demographic has brought a different type of demand to an industry that, up until now, has largely been driven by tradition. Not any more – from wine cocktails to alternative packaging, Millennials are changing the way we … Continue reading

Alcohol Beverage Branding: Why You Can’t Market to Millennials

December 24, 2014 by David Schuemann 2 Comments

If you’re still using “Boomer” marketing tactics, your brand is destined to be a “bust”.

Love them or hate them, Millennials currently represent $200 billion in direct spending power, 25% of the population and are on track to make up 75% of the total workforce by 2025 (CMSwire.com).

I work with brand and marketing managers on a daily basis that struggle with how to make their brands appeal to the next generation of the American consumer. What’s … Continue reading