Blog | Drink With Your Eyes®

Website Redesign Tips for Alcohol Beverage Branding

February 3, 2016 by David Schuemann 5 Comments

Ensure your website redesign starts off on the right foot by following these key tips.

Often the most widely seen face of your brand, your website has to leave a good impression. As Director of Product Marketing for HubSpot Meghan Keaney Anderson points out in her article for Inc., companies retool their sites on average every 18-24 months. While the ever-changing online environment can make for new and unique challenges, these website redesign tips for alcohol brands will help you … Continue reading

Going Green – Earth Conscious Packaging Options for Alcohol Beverage Branding

September 9, 2015 by David Schuemann Leave a Comment

4 ways alcohol beverage producers can reduce their packaging carbon footprint without sacrificing functionality or design.

Wineries and distilleries alike are showing their support for the environment by employing sustainable practices when it comes to their packaging. As consumers become more environmentally conscious, advances in sustainable materials and technologies are providing plenty of options for producers to “go green”.

Bottles:

While glass bottles have always been the gold standard for wine packaging, more recently, some cost sensitive and earth conscious … Continue reading

Copyright vs. Trademark for Alcohol Beverage Branding

September 4, 2015 by David Schuemann 2 Comments

Navigating the legal waters of intellectual property can be tricky – here’s what you need to know when it comes to the two most common terms.

Ensuring your brand is legally protected is crucial if you’re going to compete in the ever-crowding alcohol beverage market. When it comes to developing your logo, package design, and other intellectual property, it’s important to know the difference between Copyright vs. Trademark so that you know what to protect, and how. Failing to ensure … Continue reading

The Dos and Don’ts of Label Hierarchy for Alcohol Beverage Branding

June 25, 2015 by David Schuemann Leave a Comment

When consumers are choosing a wine, spirit or beer from the shelf or at a restaurant, they are influenced both by analytical and aesthetic cues provided by the packaging and its label hierarchy of information. Here’s what you need to know about this delicate balance to influence consumers to choose your product over your competitor’s.

Typical Hierarchy

In very general terms a typical label hierarchy from most prominent to the least prominent is as follows:

Brand Name
Product Type/Flavor (Gin,

Alcohol Beverage Branding: What’s your Budget?

June 4, 2015 by David Schuemann Leave a Comment

Sharing your alcohol branding budget with your creative agency up front will ensure a more efficient RFP process, an accurate proposal that addresses your specific needs and the beginning of a business relationship that is based on trust and transparency.

Every time a prospect reaches out to my agency with an RFP, one of the first questions we ask is, “What’s your budget?”. Some prospects are hesitant to share this information for fear of being “ripped of.” They are afraid … Continue reading

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