Blog | Drink With Your Eyes®

The Importance of Establishing a Marketing Plan & Budget for Alcohol Beverage Branding

March 31, 2016 by David Schuemann 4 Comments

Whether a start-up or an established producer looking to expand, developing a realistic and well thought-out marketing plan and budget is crucial to success.

Rule #1: Remember, you are in the business of selling, more than you are in the business of producing.

Many a passionate producer has failed in thinking that the exceptional quality of their product alone would trump a well thought-out marketing strategy. In fact, your ability to influence consumer trial and cultivate brand loyalty are in … Continue reading

Website Redesign Tips for Alcohol Beverage Branding

February 3, 2016 by David Schuemann 5 Comments

Ensure your website redesign starts off on the right foot by following these key tips.

Often the most widely seen face of your brand, your website has to leave a good impression. As Director of Product Marketing for HubSpot Meghan Keaney Anderson points out in her article for Inc., companies retool their sites on average every 18-24 months. While the ever-changing online environment can make for new and unique challenges, these website redesign tips for alcohol brands will help you … Continue reading

Going Green – Earth Conscious Packaging Options for Alcohol Beverage Branding

September 9, 2015 by David Schuemann Leave a Comment

4 ways alcohol beverage producers can reduce their packaging carbon footprint without sacrificing functionality or design.

Wineries and distilleries alike are showing their support for the environment by employing sustainable practices when it comes to their packaging. As consumers become more environmentally conscious, advances in sustainable materials and technologies are providing plenty of options for producers to “go green”.

Bottles:

While glass bottles have always been the gold standard for wine packaging, more recently, some cost sensitive and earth conscious … Continue reading

Copyright vs. Trademark for Alcohol Beverage Branding

September 4, 2015 by David Schuemann 2 Comments

Navigating the legal waters of intellectual property can be tricky – here’s what you need to know when it comes to the two most common terms.

Ensuring your brand is legally protected is crucial if you’re going to compete in the ever-crowding alcohol beverage market. When it comes to developing your logo, package design, and other intellectual property, it’s important to know the difference between Copyright vs. Trademark so that you know what to protect, and how. Failing to ensure … Continue reading

The Dos and Don’ts of Label Hierarchy for Alcohol Beverage Branding

June 25, 2015 by David Schuemann Leave a Comment

When consumers are choosing a wine, spirit or beer from the shelf or at a restaurant, they are influenced both by analytical and aesthetic cues provided by the packaging and its label hierarchy of information. Here’s what you need to know about this delicate balance to influence consumers to choose your product over your competitor’s.

Typical Hierarchy

In very general terms a typical label hierarchy from most prominent to the least prominent is as follows:

Brand Name
Product Type/Flavor (Gin,

« Previous Page
1
…
3
4
5
6
7
…
12
Next Page »