The Making of the Contemporary Wine Label
In the last fifty years, the wine industry has undergone a radical change. What was once regarded as an industry specific to Europe—especially France, Italy, Germany, and Spain—wine has since become a worldwide endeavor, with North and South America, New Zealand, and Australia all becoming revered wine producers in their own right. Now more than ever the quality of wine is not only what matters. In today’s marketplace, a brand’s packaging is essential to its success.
99 Bottles of Wine: The Making of the Contemporary Wine Label is a celebration of this unique and evolving art form. DavidSchuemann, Owner and Creative Director of CF Napa Brand Design, reveals the inspiration and strategic thinking behind ninety-nine of the most successful packaging designs from the company’s portfolio—from solutions for boutique producers to some of the largest wine companies worldwide. Vivid photographs of the resulting solutions accompany each of Schuemann’s narratives and the book’s dust jacket unfolds to become a stunning poster showcasing all of the wine bottles featured in the book. Along with a Foreword by Agustin Huneeus Sr., the renowned creator of Quintessa wine, 99 Bottles offers wine lovers, serious collectors, and design aficionados a rare, behind-the-scenes look at how contemporary packaging and innovative design are driving the success of today’s leading wine brands.
A Look Inside: