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Speaking Engagement: ADI Craft Spirits Conference
St. Louis, MO
September 15, 2022
David Schuemann, Owner & Creative Principal at CF Napa spoke at ADI about his Drink With Your Eyes® philosophy. David discussed how story and branding influence how consumers think, taste, and experience products, ultimately leading to purchasing decisions.
Speaking Engagement: On-Trend Concepts’ Spirits Sales & Marketing Conference
Austin, TX
June 2, 2022
David Schuemann, Owner & Creative Principal at CF Napa, spoke at On Trend Concepts’ 1st annual Spirits Sales & Marketing Conference on the topic of, “The Hook – What Your Packaging Communicates.” David was joined by Windquest Group’s Brian Mucci to discuss the Coppercraft Distillery redesign including how the decision to redesign was made, the process, and the ROI.
Speaking Engagement: WSWA Access Webinar
Online
March 31, 2021
David Schuemann, Owner & Creative Principal of CF Napa presented in the WSWA Access webinar series, “Continuing the Conversation…Labeled for Success”. David discussed the importance of packaging and how we Drink With Our Eyes™, the creative process and how to set the stage to ensure success. WSWA hosts virtual learning opportunities for members, industry partners, media and the public.
Speaking Engagement: ADI Craft Spirits Conference
Denver, CO
March 19, 2019
David Schuemann, Owner & Creative Principal at CF Napa spoke speaking at ADI as part of the panel, “Best Practices for Choosing a Glass Bottle that Stands Out,” hosted by Saverglass. David discussed important considerations when choosing a glass bottle from the perspective of a design agency.
Speaking Engagement: Best Practices for Owning and Operating a Winery
Napa, CA
March 15, 2019
David Schuemann, Owner & Creative Principal at CF Napa will be speaking at Best Practices for Owning and Operating a Winery, hosted by The Seminar Group in Napa, CA. During his session, “Branding, Monetization and Compliance,” David will discuss intellectual property, trademarks, and licensing.
To learn more about the conference, click here.
Speaking Engagement: Wine Business Monthly – Wine Industry Financial Symposium
Napa, CA
September 25, 2018
David Schuemann, Owner & Creative Principal at CF Napa will be speaking at this year’s Wine Industry Financial Symposium in Napa, CA. During his session, “Private Label 101: What You Need to Know Before Starting a Brand,” David will discuss the brand development process, trends in private label branding and the best practices in label design before you begin your next private label project. Join David Schuemann at the Wine Industry Financial Symposium at the Napa Valley Mariott.
For conference details, click here.
Speaking Engagement: ADI Craft Spirits Conference
Portland, OR
March 26-28, 2018
David Schuemann, Owner & Creative Principal at CF Napa will be speaking at this year’s American Distilling Institute’s annual conference in Portland, Oregon. During his session “Building a Branded House vs. Building a House of Brands,” David will discuss the pros and cons of both structures for craft distilleries and which structure is the best path for your distillery. Join David Schuemann and the CF Napa team at the ADI Conference & Expo at the Portland Convention Center.
For conference details, click here.
Speaking Engagement: Spirited Trade Tasting & Show
Santa Rosa, CA
February 27, 2018
David Schuemann, Owner & Creative Principal at CF Napa will be speaking at this year’s Spirited Magazines’s annual conference in Santa Rosa, California. During his session “Next Steps, Start Me Up” David will discuss the keys to establishing your brand vision and foundation for your spirit to ensure future success. Join David Schuemann and the CF Napa team at the Spirited International Spirits Trade Tasting & Show.
For conference details, click here.
Speaking Engagement: Luxury Marketing Council
San Francisco, CA
February 1, 2018
David Schuemann, Owner & Creative Principal joined a panel of 12 wine industry influentials from Napa and Sonoma on February 1st to select the 2018 Rising Wine Stars Award honorees from a slate of 173 nominees. Categories included: Winery of the Year, Winemaker of the Year, Wine Marketer of the Year, Winery Hospitality & Guest Relations and Wine Community Service. Honorees will be acknowledged on stage during the 2018 Wineries Boot Camp to be held at the Lincoln Theater Yountville on February 28th.
For additional information, click here
Speaking Engagement: California Historical Society – The Future of Wine Label Design
San Francisco, CA
April 13, 2017
Join moderator Alf Nucifora, Chairman and Founder of The Luxury Marketing Council chapter in Northern California embracing San Francisco; David Schuemann, Creative Principal of CF Napa Brand Design; Jessica Hische, Lettering Artist; Corey Miller, Barrel + Ink, Cooperative Wine Label Design Company; and James Seff – Wine Label Lawyer, Pillsbury Law Firm for presentations and a discussion around the future of the wine label. The gallery exhibition will showcase vintage wine, beer, and spirits labels from the Kemble Collections on Western Printing and Publishing Talk on Thursday April 13th at 6:00pm Exhibition at the California Historical Society, December 10, 2016 to April 16, 2017.
Click here for more info., click here.
Speaking Engagement: Wines & Vines Packaging Conference
Yountville, CA
August 17, 2016
Join David Schuemann and a variety of industry experts and presenters August 17, 2016 at the at Lincoln Theater in Yountville, CA. Market research firm Nielsen and David Schuemann of CF Napa will present industry best practices for improving package design processes and developing designs that perform well with consumers.
For conference details, click here.
Event: American Distilling Institute Conference and Trade Show.
San Diego, CA
April 4-7, 2016
With more than 1,400 attendees in 2015, up from 1,000 the previous year, The American Distilling Craft Spirits Conference & Expo saw a growth in exhibitor presence of more than 40% in the same period. This gathering of the distilled-spirits community generated rousing enthusiasm and satisfaction from both attendees and exhibitors, establishing the ADI conference as the premier and top-attended conference in the craft spirits industry. The 2016 conference brings us to yet another not-to-be missed location.
San Diego boasts more than 100 breweries, bringing in an economic impact of $600 million dollars last year and more than 10 distilleries nearby. It is a town suited for our industry and boiling with excitement about craft—and the California craft distilling community is one of the largest in the country.
Join me at my presentation on April 5th at 1:30pm. Topic: The 80/20 Rule, Why Consumers Purchase Package Over Product.
For event details, click here.
Event: Craft Beverage Expo.
Oakland, CA
May 18-20, 2016
CF Napa is a proud to announce its sponsorship of 3rd Annual Craft Beverage Expo! The Craft Beverage Education Association (CBEA) is a 100% educational association focusing on helping their members from the wine, beer, spirits, cider, mead industries and their “in-planning” counterparts to navigate the business of craft beverage. The CBEA is dedicated to creating content to help their members with sales and marketing, business development, regulatory and distribution issues that often hinder a small craft producer.
Join me and a variety of industry experts and presenters May 18-20 at he Oakland Convention Center for this must-attend event. On Friday, May 20th, I will be hosting a 30 minute in-planning workshop session on branding and marketing from 11:00-11:30am, followed by a 30 minute breakout session for Q & A.
For event details click here. For $25 off registration, enter discount code “cfnapa”.
Event: American Craft Spirits Association Convention & Vendor Trade Show
Chicago, IL
March 2-3, 2016
David Schuemann & Artisan Spirit Advisory Board Hosting Workshop at 2016 ACSA Convention.
For event details, click here.
Event: US Bev Expo
Washington, D.C.
February 16-18, 2016
The inaugural USBevX will gather producers, thought leaders and policymakers from the beer/spirits/cider/wine categories to establish a cross industry dialogue that will chart a course for success in the “new normal” of this rapidly evolving business. Don’t miss David’s workshop “Consumers Drink With Their Eyes” on Thursday morning at 9:00am.
For more information and event details click here.
Event: WestPack – Packaging Design That Sells Conference
Anaheim, CA
February 9-11, 2016
Topic: The Ultimate Balancing Act – Preserving Your Original Brand Story While Evolving With Your Customers.
For event details, click here.
Event: Hands-On Rum and Whiskey Distilling Workshop
Modesto, CA
November 11 – 13, 2015
Join David Schuemann & ADI at the Do Good Distillery this week for their Hands-On Rum and Whiskey Distilling Workshop. The workshop will be held from Wednesday November 11th to Friday November 13th and will cover basic distillery operations for making distilled spirits and bringing them to market. On Thursday November 12th, David Schuemann will be presenting on the importance of package design for spirits branding.
For event details, click here.
Speaking Engagement: Sonoma State University
Rohnert Park, CA
September 2015
“Building Brands; Developing Your Brand’s Essence, Developing Your Story and the Importance of Packaging and Branding in Your Brand’s Success.”
Speaking Engagement: Wines & Vines Packaging Conference
Napa, CA
August 19, 2015
At this year’s Wines & Vines Packaging Conference, registrants will have the opportunity to meet for 10 minutes each with one or more of the eight experienced wine package designers in a “speed dating” format during the mid-morning Interactive Hour. Representing CF Napa at the event is Design Director, Kevin Reeves. In his 10 years designing within the wine industry, Kevin has created some of the industry’s most successful brands. While Design Director at E & J Gallo Winery for more than 3 years, he developed the positioning and package design for Apothic Red, the most successful launch during the company’s 75-year history (more than one million cases sold in the first year). During his 7 years at CF Napa, Kevin has lead and contributed to countless successful brands including Woodbridge, Tapeña, Slingshot, Domenichelli, Fog Mountain, Anew, and Matchbook. Studying at both Florida State University and the Academy of Art University in San Francisco, Kevin brings a diverse perspective to all projects. The conference will be held August 19 in Napa, CA.
For more information, click here.
Event: Los Angeles International Wine Competition
Pomona, CA
May 13-14, 2015
David Schuemann will be attending the Los Angeles International Wine Competition as a guest judge for the wine label competition.
For event details, click here.
Book Signing: Kitchens in the Vineyards
Napa, CA
April 25, 2015
Each April, five hosts in the heart of wine country graciously open the doors of their stunning homes for Kitchens in the Vineyards, Napa Valley’s favorite home tour, benefiting Music in the Vineyards. David Schuemann is a featured author at the event will be signing copies of his book, 99 Bottles of Wine.
Click Here to purchase tickets for this event.
Event: American Distilling Institute Conference and Vendor Trade Show
Louisville, KY
March 30 – April 2, 2015
Speaking Engagement: Women of the Vine Global Symposium
Napa, CA
March 13, 2015
Topic: Branding That Works – How to Stand Out Amongst the Competition
Event: American Craft Spirits Association Convention & Vendor Trade Show
Austin, TX
February 14-16, 2015
Event: Unified Wine & Grape Symposium
Sacramento, CA
January 27-29, 2015
Speaking Engagement: Wine Vision 2014
London, UK
November 17-19, 2014
Wine Vision 2014 returns to London with the objective of setting an agenda for the wine sector. The conference will hear from experts in many fields including branding, packaging, multi-channel retailing, digital communications and emerging markets- freshly igniting the debate about how the industry can innovate and prepare better for the future. CF Napa owner and creative director David Schuemann will be one of the leading experts and is scheduled to speak on the topic of: “We Drink with our Eyes™, Why those that like the label love the wine”.
Speaking Engagement: Wines & Vines Packaging Conference
August 20, 2014
Wines & Vines offers industry experts an all-day conference about wine packaging: what works and what does not, how it serves wine sales, anti-counterfeiting, and the technology and innovations that serve good packaging. Join CF Napa and guest speaker David Schuemann during the Morning General Session at 9:00am where Dave will explore and discuss the process behind implementing an innovative design. After the presentation, be sure to stop by booth #34 to view latest work by CF Napa and review our book, 99 Bottles of Wine.
Speaking Engagement: Craft Beverage Expo
Oakland, CA
May 2014
“Creating a Viable Brand”
Speaking Engagement: Craft Beverage Expo
San Jose, CA
May 8, 2014
CF Napa Owner and Creative Director David Schuemann will be speaking on Thursday May 8, 2014 at the Craft Beverage Expo in San Jose on the topic of: Sending the Right Message- Defining and Refining Your Brand.
Event: Unified Wine & Grape Symposium
Sacramento, CA
January 2014
Speaking Engagement: The Luxury Marketing Council’s “Best Practices for Small Producers”
Rutherford, CA
August 8, 2013
David Schuemann spoke about “Wine Label Design, the Do’s and Don’ts”at The Luxury Marketing Council’s “Best Practices for Small Producers” boot camp on August 8th, 2013 at Inglenook Vineyards Rutherford, CA.
Speaking Engagement: Wines of Chile Conference
Santiago, Chile
August 2012
The seminar covered the results of research from Wine Intelligence, a leading company in consultancy, global marketing and market studies for the wine industry. It also covered the opportunities available to Chilean wines in the U.S. market, as well as preferences and behavior of U.S. consumers. David presented on “The core of every successful brand” and addressed new trends in packaging and labeling in relation to Chilean wines. He discussed ways to increase visibility in the complex U.S. market.
Speaking Engagement: Best Practices for Owning and Operating a Winery Conference
Napa, CA
March 9, 2012
CF Napa Brand Design’s Owner and Creative Director, David Schuemann, presented at the 6th Annual Best Practices for Owning and Operating a Winery conference on March 8 and 9, 2012, at the Hilton Garden Inn in Napa. Mr. Schuemann participated in a panel discussion titled “Developing and Growing Your Brand” that took place March 9 at 10:00 am.
Speaking Engagement: Luxury Marketing Council
June 10, 2010
David Schuemann, the Owner and Creative Director of CF Napa, was a featured speaker at Rubicon Estate for the June Luxury Marketing Council conference on the Luxury Wine in the Napa Valley. Dave offered tangible and actionable examples of successful strategies and tactics that CF Napa employs with its clients in today’s marketplace that are creating and strengthening brand performance, customer experience, and market ROI for products, services and venues.
Speaking Engagement: American Distilling Institute – Whiskey Distilling Workshop
June 3, 2010
David Schuemann, CF Napa Brand Design’s Owner and Creative Director, spoke at The American Distilling Institute’s Workshop in June. David covered several key elements to building a successful spirits brand including CF Napa’s process to determine a brand’s “Essence” and the critical role that it should play in building a brand. David’s talk also touched on how investment in packaging of a spirit can correlate directly to bottom line success and the relative affordability of custom glass and the opportunities that this can provide even boutique productions.
Speaking Engagement: Wine Road – The New ABC – Always Be Creative – Turning Assets into Customers
Northern Sonoma County, CA
May 26, 2010
David Schuemann, CF Napa Brand Design’s Owner and Creative Director, was a featured speaker at the Wine Road one day seminar and discussed the power of creativity in the wine business. The talk outlined CF Napa’s process of discovering a brand’s intangible qualities called “Brand Essence” and how this can be leveraged to enhance a winery’s or brand’s existing assets for increased bottom line results.
