Published in the Spring 2018 issue of Artisan Spirits Magazine.
Packaging is a crucial driver of initial trial, perception of quality and repurchase decisions.
The overwhelming number of choices in the marketplace makes choosing a wine, beer, spirit or any other product a difficult task. Exceptional packaging can be one of the keys to cutting through the noise and standing out from the crowd.
The three reasons exceptional packaging will benefit your brand:
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Invites Trial
Numerous studies have been conducted … Continue reading
