Save money, time, and headaches with simple questions for vendors.
Bottle – Size does matter.
A label has to be applied to something… and most of the time it’s a bottle. Bottle molds should be finalized before the completion of print ready files for your labels, capsules, corks, shippers, etc.; otherwise, you may be spending good money on elements that won’t fit your bottles.
- Your labels may need to be tapered or adjusted to fit within the label placement panel. Word to the wise – give yourself at least 2mm from the top and from the bottom of the label panel to give your bottling line some tolerance when running the labels during bottling.
Label – Your brand’s billboard, make it sing.
Your label is the single most important element of your package. When it comes time to printing your label, make sure to keep these items in mind:
- Meet with your label vendor to thoroughly review the files and to optimize the label size to their presses. A few millimeters here and there might translate to big savings.
- Always run a die-blank test. This is simply a roll of labels die cut to the correct dimensions with all embossing and debossing on the selected stock. These test labels should be tested on your bottling line BEFORE your print run to insure there are not any application issues. — It’s cheap insurance to make sure your labels will apply flawlessly on your line and without flagging or bubbling issues. It’s much less expensive (and headache) to make adjustments after a die-blank test than to throwaway an expensive production run.
Capsule – Plan ahead for long lead-times!
Capsules traditionally have at least a 3-month lead-time so make sure you allocate plenty of time for production. A little preplanning can save a frustrating and unnecessary delay later.
- Give your capsule vendor a visual color target. Do not rely on simply referencing a produced capsule from the marketplace or their portfolio. There may have been color shifts through vintages and you could end-up with the wrong color.
- Make sure to review your desired finish – matte, satin, shiny. This will vary depending on the capsule material and even PMS specified colors can vary wildly on different finishes.
- If you are using polylam capsules, have your glass vendor verify a polylam can be used with your bottle. Don’t assume it will work on every mold… you would be shocked how many bottles can’t accommodate a polylam or PVC capsule due to their bead or a reverse taper in the neck of the bottle.
Cork – The winemaker’s choice.
Corks are a personal choice for winemakers. Make sure your winemaker is comfortable with the cork vendor and whether or not they are ok with branding the ends of the corks.
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